WE ARE
ABNORMAL
A Swedish beverage brand with a fairly low tolerance for ordinary. /////////////
We started ABNORMAL after producing drinks for others for a long time. Eventually, it became hard not to make something of our own. Something with more attitude, sharper flavours and a little less respect for how things are "supposed" to be done.
We're not reinventing the wheel.
We make energy drinks.
We just make them our way.
Cold, zero sugar and not trying too hard to behave.
MADE IN SWEDEN
ABNORMAL is produced in our own factory in Sweden, which means we control the process from idea and flavour to production and finished can.
We like bold design, questionable ideas that sometimes turn out great, and people who don't apologise for not fitting in.
Bad at being ordinary.
That's basically the whole point. /////////
